SEO has changed quite a bit over the years, and there are a lot of factors to monitor if you want your website to rank well.

Generally, the signals involved fall into two buckets: on-page and off-page SEO. Optimizing for the former is a far more technical process than for the latter, so we're focusing on that area in this post.

Off-page SEO tends to center around link building, authoritative mentions and citations, which you can acquire using a digital marketing agency. It's a process that takes time -- months, years, even -- depending on how competitive the search engine ranking positions (SERPs) are.

But on-page SEO is far more technical, and is focused on the process by which search engines crawl and index web pages. Generally speaking, it involves optimizing the elements on a website. Updating pages and posts is extremely beneficial in this regard, as you can include current best practices -- given how much SEO changes over time -- and also remove any unnecessary tags or HTML.

Strategy for improving on-page SEO is distilled down into optimizing both the front and back-end of your website, so here's how to do exactly that.

Tips for how to optimize on-page SEO


Summary: Key website on-page SEO factors to address

Business owners tend to avoid dealing with technical issues, as it's not fun, trendy or creative, such as brand strategy or social media marketing, but that's a huge mistake.

On-page SEO is extremely important, and has a major impact on ranking signals used by search engines. Focus on website speed, headings, security, mobile responsiveness, URL structure and meta titles and descriptions. This list will help guide you through the major areas to emphasize.

It's not as talked about as off-page SEO, but optimizing for on-page is a much faster process, and should be prioritized by business owners across all verticals.